future of SEO & AI: how artificial intelligence will revolutionise search (2024)

the future of SEO & AI: acorns collect peels back the layers

the digital landscape is constantly evolving and SEO is no exception. staying ahead of SEO (search engine optimisation) trends is crucial.  as artificial intelligence (AI) continues to play a more prominent role in our lives, it’s natural to wonder how it will impact the way websites are ranked. at acorn collect, we’re passionate about staying ahead of the curve and empowering creatives with the knowledge they need to thrive online. so, buckle up as we peel back the layers and explore some exciting predictions for the future of SEO and AI!

AI-driven SEO: a powerful partnership

imagine a world where search engines can not only understand keywords, but also the deeper intent behind a user’s search. AI is making this a reality!

  • smarter keyword targeting:

     AI can analyse vast amounts of search data to identify not just trending keywords, but also user intent. this allows for creating content that resonates with users, leading to higher rankings and increased organic traffic.
  • personalised search results:

     get ready for a search experience tailored just for you! AI can personalise search results based on individual user data and browsing history. this means websites need to be optimised for a wider range of user profiles and search queries.

prioritising on user experience: the key to success

in the future of SEO, user experience (UX) will be paramount. websites that prioritise a positive UX will be rewarded with higher rankings. here’s how AI can contribute:

  • understanding user behaviour:

     AI can analyse user behaviour on websites, pinpointing areas for improvement. this data-driven approach helps create fast-loading, mobile-friendly and ultimately, user-friendly websites

optimising for voice search: the rise of spoken queries

voice search is booming and AI is at the forefront of optimising websites for this new way of searching.

  • optimising for natural language: imagine searching simply by talking! AI helps websites understand natural language queries, ensuring you get the information you need, with no typing required.


the future of ranking: quality wins every time

while the specifics of search engine algorithms remain a closely guarded secret, here’s what we can predict:

  • content quality over quantity:

     shallow content beware! AI will prioritise in-depth, valuable content that truly informs and engages users.
  • expertise & authority take centre stage:

     AI can identify websites with genuine expertise in a particular field. this focus on authority will be a major factor in determining search ranking.
  • evolving backlinks:

    backlinks (links from other websites) are likely to remain important, but AI may place more emphasis on the quality and relevance of these links, rather than just the number.
  • technical SEO still matters:

    even as content and UX take centre stage, technical SEO aspects like fast loading times, mobile-friendliness and structured data will continue to be crucial for good ranking.

embrace change, thrive online

the future of SEO is becoming more nuanced and complex. success will depend on a winning combination of high-quality content, a user-centric approach and continuous adaptation to the latest advancements in AI technology. at acorn collect, we’re committed to staying ahead of the curve and helping creative businesses navigate the ever-evolving digital landscape.

ready to harness the power of AI and optimise your website for success? contact acorn collect today for an SEO evaluation and report!