here is a quick guide to what Instagram SEO is about and how you can implement it on your page.
Instagram SEO is an essential tactic for improving brand discoverability making your brand more search friendly. improved discoverability means increased chances to grow your following and build a strong Instagram community.
‑ SEO plays a significant role in reach and user discovery on various platforms.
‑ similar to how you would search terms on Google, users can search on social platforms to discover and explore new accounts, hashtags, and locations.
‑ social platforms also use SEO to populate suggested posts to users with interest in your specific topics
Instagram’s algorithm filters every piece of content to determine what the post is about and who might find it valuable.
‑ relevance to the search query.the algorithm tries to match users to their interests by looking at top posts, accounts, audio, tags, and places they have searched.
‑ user activity.if the algorithm thinks someone will be more interested in one post over another, it will be prioritised according to that user’s previous activity.
‑ information about search results.when there is a high volume of results for search terms, Instagram will then prioritise the results based on the account likes, shares and follows to decide where your account will rank.
step 1: use related keywords in your captions
step 2: use those same keywords in your hashtags
step 3: create saveable content. focussing on pain points within your industry is a good place to start
step 4: engage in your industry before and after making your posts
step 5: engage more on the explore feed. this will be a good indicator of how Instagram perceives your business
step 6: always respond to comments, especially in the first hour after posting
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